Comparison guide
Remento is a beautifully made product, and Mark Cuban was right to back it. For our own parents, though, the record-it-yourself approach never worked. They always meant to get round to it, and never did. That is why we built HeartTold: instead of waiting, you arrange for HeartTold to call your loved one and guide the conversation. They just answer the phone.
A full year of their stories, from $79. One payment, no auto-renewal.
See a complete demonstration vaultDownload a sample memoir
Choose Remento if
Your loved one will happily open a link and record themselves, and you want a colour hardcover included in the price.
Choose HeartTold if
Getting them started is the hard part, and a scheduled call they simply answer is far more likely to actually happen.
The product is lovely. The prompts are thoughtful, and when someone sits down and records themselves, really does it, the result is extraordinary. Voice or video, the story in their own words. It works.
The problem our team kept coming back to was a simpler one: who is going to open it? Not the person buying the gift. The person receiving it. The 82-year-old father who will not get round to recording themselves. The grandmother who has a smartphone she mostly uses for photos but whose idea of a voice recording is leaving a voicemail on a landline. Beautiful product. Wrong activation model.
HeartTold does not ask the loved one to open anything. The phone rings. They pick it up. A conversation begins. They just pick up the phone.
Remento is a genuinely impressive product. Mark Cuban backed it on Shark Tank in 2025, and it has earned strong reviews from real families who loved what they received. Their Speech-to-Story AI, which takes a voice recording and produces a polished written narrative without filler words, is elegant. Their 8x10“ colour hardcover with QR codes linking to the original recording is one of the most beautiful physical objects in this category.
This page is not a case against Remento. It is an honest account of how HeartTold and Remento differ, who each product is designed for, and how to think about the choice.

Figures in this table are shown in US dollars for a like-for-like comparison. You are billed in your own currency (GBP, USD or AUD) at checkout.
| Feature | HeartTold | Remento |
|---|---|---|
| How stories are captured | Your loved one just picks up the phone. The conversation is guided, thoughtful, and completely effortless on their end. | Loved one opens a link and records themselves, audio or video. |
| Tech required for loved one | None. Just answer the phone. | Must open the link and record themselves. |
| Calls your loved one | She just picks up the phone. The conversation is guided, thoughtful, and completely effortless on her end. | Not available |
| Follow-up questions in conversation | Every answer unlocks a deeper question. “Where did you grow up?” becomes “What was your street like?” The stories people have never told come out. | One suggested follow-up after each recording. |
| A searchable family memory | Stories don't sit in a PDF. Ask the family AI anything and get her answer in her own words. | Not available |
| Family tree (auto-built from conversations) | Built automatically as she talks. Every name she mentions becomes a node. | Not available |
| Who begins the recording | We call them, they just answer | They open a link and record themselves |
| Occasions and triggers | HeartTold remembers her birthday, their anniversary, the day she met your father. The conversations continue around the moments that matter. | Not available |
| PDF memoir export | All plans | Included, online and in the book |
| Gift scheduling (deliver on specific date) | ||
| Video recording | Available (Pro) — optional capture during phone interviews | Optional, self-recorded audio or video, QR-linked hardcover book |
| Printed memoir book | Available (Family plan, $156/yr) | 8x10“ colour hardcover with QR codes, included at $99 |
| Price (gift) | $79 one-time | $99 (includes colour book) |
| Price (subscription) | $84/yr Pro | $99/yr |
| Shark Tank endorsement | No | Mark Cuban (Shark Tank, 2025) |
| Review volume | Newer product | Established, well-reviewed |
HeartTold highlighted rows indicate a HeartTold advantage. Remento highlighted rows indicate a Remento advantage. Both are shown honestly.
Give the gift of their stories
Remento is designed for storytellers who record themselves. That works well for some. For the parent who intends to but does not get round to it, HeartTold calls them directly. The phone rings. They just have to answer.
You write a short note about what you would love to hear from them. We schedule the first conversation, on the day that matters if you like, and take care of the rest.
Schedule their first conversation01
Remento's model is self-recording. The loved one receives a prompt by email or text, opens a link, and records their response on any device, with no app and no login. Voice or video, in their own words, on their own time. The Speech-to-Story AI takes that recording and produces a polished written narrative from it, removing filler words and cleaning the structure. The result is a story that sounds like the person at their best, without the stumbling that characterises most unedited speech.
It is a genuinely good model for the right person. Someone who is comfortable with a smartphone, who will open the link when the prompt arrives, who enjoys recording themselves and finds it natural to speak directly to a camera or microphone. For that person, Remento produces extraordinary results.
HeartTold starts from the other direction. Instead of delivering a prompt and waiting for a recording, HeartTold calls your loved one. They just pick up the phone. The conversation is natural, thoughtful, and guided, not a prompt read into a camera, but a real back-and-forth. When your father mentions his first job at the dockyard, the next question is about what the foreman was like. When your mother mentions the summer she spent in Spain before you were born, the conversation wants to know what happened there. The interview goes where the story wants to go.

02
Remento asks the loved one to open the link when a prompt arrives, set themselves up to record (find a quiet space, face the camera or hold the phone), and record themselves speaking for long enough to produce a meaningful story. This is not an unreasonable set of requirements for many people.
For others, it is not going to happen. Not out of reluctance, but out of a combination of factors that compound on each other: a reluctance to record themselves, a discomfort with self-recording, a tendency to mean to do it but not get round to it, an actual physical difficulty with holding a phone in front of their face for extended periods. These are not character flaws. They are the reality for a significant portion of the people whose stories most need capturing.
HeartTold places no demands on the loved one except that they answer the phone. Nothing to open. No recording setup. No camera. The phone rings, the same phone they have always used, in the same way they have always used it, and a conversation begins.
03
Remento captures video. That is a genuine and meaningful capability. Seeing a person's face as they tell a story: the particular way they smile when they remember something good, the pause before they say a name. That is different from hearing their voice. Remento's 8x10“ colour hardcover with QR codes that play the original recording back is one of the most beautiful physical objects in the family storytelling category.
HeartTold's default is a phone call. Your loved one picks up, the conversation is recorded, and the voice is preserved. Video recording is also available on Pro plans during interview sessions, for families who want the image alongside the voice — but the call, not the camera, is the default.
It is worth pausing on what a phone-first, camera-optional experience actually means in practice. A phone call removes the self-consciousness of a camera. Many people who would stiffen and become formal in front of a lens will speak freely and naturally on the phone. The medium shapes the story. Phone calls produce a particular kind of honesty: unhurried, unselfconscious, the same quality of conversation that happens when someone is driving or cooking rather than sitting down to be recorded.
The right answer depends on the person. If your loved one is comfortable recording themselves after a prompt, Remento's self-recording format is a real advantage. If they talk most freely on the phone, HeartTold's phone-first approach — with video switched on if you want it — is likely to produce more and better stories.
04
Remento's captured stories live online and in the physical book. The QR codes in the book link back to the original recordings, which is a genuinely clever touch. But the material is discrete and sequential: each prompt is its own entry, and the collection is a library you browse rather than a database you query.
HeartTold's vault is queryable. “What did Dad say about the time he almost did not come back from the merchant navy?” You type the question. HeartTold searches across all captured conversations and surfaces the relevant passages, quoted directly from the interview.
For families using HeartTold over years rather than months, this becomes the central feature. The vault grows into something with real depth: stories that touch and overlap, themes that recur, people who appear across different conversations. The ability to query that material means nothing gets buried.

05
Remento does not have a family tree feature. This reflects its core design intent: a product for capturing and preserving stories in a beautiful format. Family tree mapping was never part of that goal.
HeartTold builds a family tree automatically. When your mother picks up the phone and mentions that her father had two brothers who both emigrated, one to Australia and one to Canada. HeartTold logs that. When she talks about her mother-in-law by name and mentions the farm she grew up on, those facts become part of a structured record. No one has to fill in a form. The conversations are the data.
The effect is cumulative. Over months and years, as conversations continue and the loved one returns to subjects she had not thought about in decades, the tree fills in. The stories and the family structure become inseparable.
06
Prices in this section are shown in US dollars for a like-for-like comparison. You are billed in your own currency (GBP, USD or AUD), shown in the plans below and at checkout.
Remento is $99 per year. As a gift, that is $99 for a year of story capture plus a high-quality 8x10“ colour hardcover with QR codes. It is not cheap, but the physical book is a real deliverable and the production quality is genuinely impressive.
HeartTold is $84 per year ($9.99 per month) or $79 as a one-time gift for a year of Pro. That $79 gift price is $20 cheaper than Remento's gift price for a product that includes features Remento does not have: AI outbound calling, queryable vault, family tree, occasions. The trade-off is that the HeartTold gift at $79 gives PDF memoir only, no printed book. If you want a physical book, HeartTold's Family plan at $156/year includes one per year.
The price difference is real but secondary. The right question is not which product costs less; it is which product will actually capture your loved one's stories.

07
Remento's book is excellent and it is included in the standard price. The 8x10“ colour hardcover with QR codes is one of the most thoughtful physical objects in this category. Each QR code links back to the original voice or video recording, which means the book is not just a transcript but a portal back to the actual moment. For families who want a tangible heirloom on a shelf, Remento's book is genuinely hard to beat on quality.
HeartTold's approach to physical output is different. The PDF memoir is available on all plans, including the $79 gift. A printed book is available on the Family plan ($156/year, one book per year) and the Legacy plan ($396/year, unlimited books). This means that at the gift price point, Remento includes a physical book and HeartTold does not. That is worth being direct about.
Families who are primarily buying for the AI calling and the living vault, and who are happy with PDF memoirs, will find HeartTold's Pro plan sufficient without needing the book.
08
We built HeartTold because nothing out there did what we wanted for our own families: to sit our parents down, gently, and keep their voices and their stories before it was too late.
We are new. We do not pretend otherwise. What we can tell you is that we use it ourselves, with our own families and friends, and it works. That is the proof we trust most.
Andy Cefai and Scott McQueen, co-founders

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Most families know intuitively which kind of person they are buying this for. They know whether their father is the kind of person who will record himself after a prompt, who will set a reminder, open the link, find somewhere quiet, and do it. And they know whether he is the kind of person who will pick up the phone when it rings.
If he will happily record himself, Remento is beautiful and you should consider it seriously.
If he is a phone-call person, if his idea of technology is a landline and a good connection, if the camera makes him formal and the phone makes him himself, then HeartTold calls him directly. The AI is on the other end. The conversation starts. The stories come out.
The window to do this is shorter than any of us would like to admit. But it is still open.
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